Natural nutrition begins here. Instinct Be Natural Real Beef & Barley Recipe starts with USA-raised beef and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw beef - raising the bar in nutrition and taste.
USA-raised beef is our first ingredient, making real animal proteins our first and second ingredients followed by hearty whole grains.
No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer‘s rice, artificial colors or preservatives.
Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste.
We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients.
Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals.